DTC 356, at the end of
the semester had taught me a lot about the complication of information.
Creating, distributing and modifying work became more complicated as society
struggle to find the right balance. Data and information embedded themselves
within our technology and bolster our thirst for knowledge. Author Marshall
McLuhan stated, “Media is an extension of our faculty, psychic or physical.”(McLuhan,
26)We cannot avoid media in the modern world. Everything we see, hear, and read
in some way alters our views and perception. Through many situations, these
media plays with our emotions and senses to fulfill their goal. In today's world, what you see isn't necessarily
true. More often, what you see in today's media are exaggeration or an
alteration of facts to persuade the viewers or receiver to think a certain way.
Both, facts and visualization are rhetoric techniques that are part of today's
advertising and marketing strategy to reach to consumers. As a student, I see
so many of my peers take technologies such as Face book, Google, cellphones,
and movies all for granted. They use those things everyday but never really
expand on the effects of those technologies. Education follows a path, a blue
print of instruction that teach the student ideals but not to think and
discover for him or herself.
I'm well aware of the changes the media has on me as an individual and
also to society. I have now realized that we cannot avoid media and the
emotional and rational effect it has on us, because it is going to happen – viewers
will questioned and make assumptions about what they read. However, I am
optimistic that we can conquer the fear of new technology and promote new
discoveries by tapping into each individual's senses and creativity to work
together on improving society as a whole.
McLuhan, Marshall, Quentin Fiore,
and Jerome Agel. The Medium Is the Massage. New York: Bantam Books, 1967. Print.
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